Gritty the mascot: A sports marketing success or failure?

How Philadelphia Flyers mascot Gritty was created

Gritty isn't pretty: Marketing expert wonders if Flyers mascot is too weird, scary - The Globe and Mail

Penguins fans photoshop Gritty into random stock images to horrifying effect, This is the Loop

The Story Behind How Gritty Mascot was Created by the Flyers

Why Gritty Is a Big Win for the Flyers – Drexel News Blog

Philadelphia Flyers' Gritty Voted NHL's Best Mascot By NHLPA - CBS Philadelphia

How Philadelphia Flyers mascot Gritty was created

Antifa Appropriates a Creepy Mascot - WSJ

True Gritty: What the Flyers don't want you to know about their new mascot

9 Words, 2 Tweets: How the Philadelphia Flyers Convinced Their Fans to Support 'Gritty' (and Broke the Internet in the Process)